10.13.2010-Wikipedia, the Santa Barbara, Calif. – Simple ® Shoes (NASDAQGS Deckers Outdoor Corporation Division: DECK), Santa Barbara, sneaker, the company has launched a "Simple Shoes Identity Design Showdown: you vs. Our agency, ' community driven through competition, the world's leading behance.net forum for professionals in the creative sectors. The competition challenges the at-large design community, to take a full service creative agency to create a brand new identity, simple. In 1991, Simple Shoes to celebrate 20 years in 2011.
"Simple never really has done things according to the current situation, so when we started thinking about how to keep our brand facelift gives us 20 years, we want to shake some things," said Will manage Pennartz simple's trade. "Also we want to see what people who use our shoes should have been. "
"We kicked around a lot of ideas, but we came back to the same question always: the agency model is the only way?" still Pennartz. "Back when Simple for the first time, the creative services options were limited to – you can rent, lease, or use the company's talent agency. we wanted to see what the designers outside of our immediate circle would come with the update of our brand, but we comply with the creators and wanted to promote the work of the outstanding unpaid spec. "
Showdown: how it Works
• Step 1: designers deliver assign all of the projects, which, according to the expression of the identity of the excellence http://www.behance.net/competitions/simple Monday, Oct. 25 (previous works), community design.
• Step 2: simple: esteemed panel of judges, including the noted graphic designer David Carson, select the "top 5" favourite designers, their previous identity on the basis of the quality of the work.
• Step 3: hearing after the signing of the agreement in force for additional periods of five designers will be invited to join simple: n "structure-roster" and create a simple, a brand new identity $ 2500 to be in a position to guarantee the payment of a short answer.(10/28/10-11/15/10)
• Step 4: separately for each of the five best, one of the Agency against rival the Trick pony, the matter shall be referred to.The winning brand identity – the designer or other agency – receive $ 5000 and work becomes the new official Simple Shoes brand identity.
• Step 5: Simple Shoes unveils its brand new identity will enter into force on 1 January 2011, kick off the year long celebration of the 10th anniversary of the 20th century.
A simple approach, of the one part, and Behance online network, where designers can share, assign all its creative forum partner reputation and in relation to the industry.
"In the middle of the spec in competitions, which makes a request for a labour force sample survey in the free world are looking for a simple is the best talent is willing to pay for it," says Alex Krug, Director – Forum Behance. "Most of the crowd sourcing and spec of the contest is designed to take advantage of the creative talent and initiatives do not incent the participants to make the best of their work.Simple: in the event of a change in who's contests.It is updated, that the brand is to think of it as a simple, traditional model and is hiring on the basis of the work of another user's talent as to its merit. this model to promote cooperation in the design community and forces the Agency and its work with the best designers can produce. "
Simple has asked the Panel to condemn to create transactions:
• David Carson, one of the best known graphic designers in the United States and in the "End of Print: Grenak Design, David Carson" author
• New York-based photographer Michael Halsband, once tour photographer for the Rolling Stones and the well-known several is located in your pictures, including portrait, Andy Warhol and Jean-Michel Basquiat
• Clive Piercy, faculty member at Art Center College of Design Pasadena, Calif. and Air conditioned, Design Studio in Santa Monica, founder
Joel Heath, Director of global marketing and Angel Martinez, including President and Chief Executive Officer (CEO) are, Deckers Outdoor folder Corp. Simple Shoes team members •
Long time fans of simple and full service creative agency, one Trick Pony does not hesitate to participate in the competition, when approached in as ' the Agency '.
"By putting us against the creators of one of the playing field, at-large, even if we lose, we continue to feel good about as part of this great new concept of Our designers compete internally. that day shall be chosen by the customer of their concepts, so this showdown is a perfect fit for our Agency 's" be Keith Pizer, one Trick Pony. "Companies have asked us to participate in the acquisition of the projects, but the simple past crowd: n competition is different, that it respects the creative process and the designers who work to make a living through their art. "
A simple five best inform October 28 day gathering its exhibition space in New York, 24 offering Street, Suite 601 is located at: Greg Lamarche Showcase Event. [1] [2], Tyler Warren, Andy Holder, Scott Massey, Alex Weinstein and judges David Carson and Michael Halsband. the event is open exclusively to members of the community, professionals and the media choose the RVSP. for more information or contact Alison Fisker 503-223-5443 x 113 or alisonf@r-west.com.
About simple Shoes
Simple ® Shoes is Santa Barbara-based sneaker company Deckers Corp. owned presented is located in the outdoor Simple shoe O.S. Sneaker in 1991, and it has grown to an internationally distributed shoe brand for men, women and children. [1] [2] could not connect to a typical Simple Shoes sneaker is made sustainable materials, such as recycled car tyres and organic cotton. [1] [2] for more information, visit the following simple Facebook, Twitter and wwww.simpleshoes.com.
About Deckers Outdoor Corporation
Deckers Outdoor Corporation shall strive to marketer to be premier lifestyle, which is based on the niche market leaders ' characters should be generic, according to the design and marketing of innovative, functional and fashion-oriented footwear have developed high-performance outdoor activities and the everyday casual lifestyle used. Simple ® ®, Teva shoes, UGG ® Australia, TSUBO ® and Ahnu ® are registered trademarks of Deckers Outdoor Corporation in the United States.
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